A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions. Today it is widely embraced in the entertainment industry, the world’s most famous red carpet, perhaps one at the Oscars where many of the world’s most glamorous and beautiful celebrities have their way beaming to television stations and magazines around the world as a modern gods, even if they are held in much less respect than the classical Greek ones!
A red carpet is also used in gala celebrity events such as the Academy Awards, Grammy Awards, Met Gala and BAFTAs. While the awards take place inside, much of the publicity and excitement takes place outside with journalists discussing the red carpet fashions, what designers are being worn by which stars and photographers taking pictures. This is now a spectacular international product placement arena of great importance to the fashion industry. Red carpets are often coupled with publicity backdrops which contain brand logos or emblems for photography purposes.
Common items at red carpet events are step and repeat banners which allow sponsors to display logos at the event.
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